Why Is Generational Wealth So Challenging?

For the longest time, I wondered if generational wealth was simply too big a problem for Silicon Valley to take on.

In fact, the very notion of generational wealth has largely been relegated to the wealthiest Americans - the 1% - who give their children trust funds and legacy admissions to Ivy League institutions. Meanwhile, middle class Americans fight uphill battles to protect their families' earnings and create opportunities for their children against inflation, high interest rates and systemic inequalities that disproportionately hurt professional women and people of color.

Despite the myth of a generational transfer of wealth coming to save younger Americans, the reality has thus far been one of corporate layoffs, mounting student loan debt, declining access to home ownership, and the expectation of putting off hopes for retirement for years while caring for elderly parents amidst the rising cost of long-term care.

Introducing TenYour

Creating generational wealth is not easy. Millions of Americans have attempted and failed at this very task simply because of one hospital bill, one lost job, or worse one social injustice, for generations.

We believe that in order to create generational wealth, you first have to protect against the negative impact of a layoff or loss of income. This is why our first product is intended not only to create generational wealth, but to provide the kind of safety net the wealthiest Americans have had for ages.